SnowFlying Industrial Co, a Chinese down apparel maker, is ramping up efforts to expand its footprint in e-commerce and social media platforms, and tap into the immense consumption potential of China"s young generation. Despite the challenges posed by the COVID-19 resurgence, the sales from major online marketplaces have witnessed robust growth, surging 80 percent year-on-year during the January-July period, said Zhu Xiangdong, co-partner and general manager of SnowFlying. "The turnover from brick-and-mortar stores jumped 70 percent in July compared with same period last year," Zhu said, while estimating the growth rate in offline channels will come up to more than 50 percent this