Singles Day focuses on development, green future In past years, the Singles Day shopping festival has been a celebration of consumerism, with eye-catching discounts, star-studded sales promotions and impressive revenue figures championing the power of spending. This year, things were different. Instead of staggering revenue, the main considerations for the gala, which was launched by e-commerce giant Alibaba Group 12 years ago, were inclusive growth and eco-friendliness. Sales growth was recorded, but at a slower pace. The 24-hour sales figure, or gross merchandise volume in e-commerce terms, was 540.3 billion yuan ($84.5 billion), a modest 8.45 percent year-on-year rise. In
The Singles Day shopping spree, originally an online shopping event, has expanded to offline sales with shopping malls, department stores, as well as supermarkets all jumping on board to woo more customers together with their e-commerce counterparts. Express delivery companies are well-prepared for the peak period, launching technical support including intelligent sorting systems, smart pickup equipment, and big data prediction to improve efficiency.