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Tag archives: short-video

Whether utilizing short-video apps or traditional e-commerce platforms, livestreaming is becoming an increasingly important strategy in marketing plans, with more livestreamers and brands flocking to livestreaming rooms. What really matters in livestreaming shopping is viewership, where the size of the audience indicates the size of potential customers, and also determines how many sales a seller can close. This differentiates livestreaming shopping from street vending, where sales volumes are smaller due to limited pedestrian traffic. The advantage of online livestreaming shopping, on the contrary, is typified by its vast number of viewers-that is, customers are virtually unlimited thanks to the mobile