The Double Eleven shopping gala, a Chinese online shopping extravaganza, saw booming sales on its grand opening on Monday, which industry experts said demonstrated the country's long-term consumption resilience and vitality amid the COVID-19 pandemic. In the first hour of Monday, the turnover of more than 2,600 brands exceeded that of the entire day last year. Domestic brands, including sportswear company Erke and automaker SAIC-GM-Wuling, saw high demand during the period, said Tmall, an online shopping platform of Alibaba Group. The Double Eleven shopping gala, also known as the Singles Day shopping spree, is a trend started by Alibaba's e-commerce